How can you tell the difference between a good marketing campaign and a great one? What’s more, how can you move a campaign with good results to great results?

Other than first defining clear objectives, and how you will measure results, your success depends on three pieces:

1. Who (i.e., who your target audience is);
2. What (i.e., what you are offering);
3. How (i.e., what you say and how the piece looks.
   Also known as the “creative”).

The breakdown looks like

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As Cat from Synotac mentioned last week, QR codes, or quick response codes, seem to be growing exponentially in popularity. She gave great advice on QR codes as a user, and now we are going to approach it from the marketer’s end. How do you effectively use QR codes?

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Have you been wondering about those funny square codes you’ve been seeing in the corner of advertisements, tucked onto product labels, and the occasional news article? Well, they are there for you to scan and learn more about that item.

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“An advertisement cannot stimulate sales if it is not read; it cannot be read if it is not seen; it will not be seen unless it can get attention…and to capture that attention, you’ve got to earn it.”

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