We talked about the importance of landing pages in our blog, The Secret to Increasing Your Response Rate. So you now know what a landing page is, but do you know how to make it get results?
The Data Marketing Research Group, states that “The Offer can account for 25% or more of the impact on results. Of all impact that marketers can control and apply to improving marketing response, two factors combined account for 80 percent or more of that impact – targeting the right audience and The Offer.”
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In professional football, the team with the highest conversion rate wins more games, sells more tickets, and pays their players more than the team who does not convert.
The same holds true with marketing. Marketers who convert at a higher rate have more job security, are paid more and are more recognized for their achievements than those who do not.
So, what is the secret used by marketers to increase their conversion rate? Read More
White papers, case studies, podcasts…oh my! So many to choose from, so little time.
Problem: The yellow brick road is a dead end a.k.a your marketing offers are not bringing you any responses.
There are numerous marketing offers used to reach an audience.
These include white papers, case studies, podcasts, videos, and brochures. Have you ever sent out a brochure and gotten zero feedback or responses? Frustrating, right? At this point you’re probably thinking, ‘what a waste of time and money’. How do you decide which format will create the best response? Well don’t worry; Eccolo Media has done that for you. Now all you need to come up with is the content. And, don’t worry about this one either, we’ll help.
Stale bread is the best thing on earth…if you’re a duck that is. If you’re like the rest of us homo-sapiens, stale bread is worthless and instead a waste of money. Have your marketing offers become stale? If so, go feed them to the ducks! Because they are of no value to your company.
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