Not using custom landing pages for PPC campaigns is killing the ROI of your marketing campaign!

There are three factors that we know influence your quality score, which is a direct correlation to PPC costs, and TWO of them depend on custom landing pages. What constitutes a quality score?

1)      The relevance of your ad copy (use the keyword in it!)

2)      The frequency that your ad is clicked without a quick exit

3)      The relevance of your landing page (pepper it with the keyword!)

So what can custom landing pages for PPC terms do? A custom landing page will be peppered with the specific keyword, making it highly relevant and it will be highly compelling for visitors, as it immediately addresses their exact need, preventing the click &  immediate exit. These two factors alone will increase your quality score, decrease your cost per click AND increase your visitor retention.

But, landing pages for PPC campaigns do more than that — landing pages convert. In fact, according to a case study that Marketing Experiments highlighted this year, a tested landing page had a 258% increase in conversion rate. Imagine the effect of a 258% conversion boost on the ROI of your marketing campaign!