According to Marketing Sherpa’s 2011 B2B Marketing Benchmark Report, Marketer’s #1 Problem is generating high quality leads.

In a world where expectations are high, what can we do to get more leads? Is outbound the key? Is it inbound?

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Good lead generation is a combination of art and science – employing all the fundamental direct response tactics learned over time coupled with smart creativity to break through clutter and get noticed. Today, however, it’s more than smart list building and creative; it’s providing valuable information to move people through increasingly complex sales cycles. Think about it… in today’s consumer-driven environment, social media networks now play a pivotal role in most high-ticket purchases.

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Let’s think of the World-of-Business like a giant school playground. Were you the kid who sat around, hoping to be picked for the team? Or did you go out and actively try to make the team happen? It might be ok to sit and wait on the school playground, but not in business. Winning marketers are go-getters.

To continue the analogy, remember this ball from school? Think of it as your offering.

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Ok, we are taking a break from the “How-to’s” and “Helpful Hints” to discuss the future of social media – and we’re interested in hearing your opinion about this new service from Google, and how it might affect lead generation.

Last week three friends and I were at a local McMenamin’s Pub, intensely debating the future of Facebook and Google+.

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