You may spend hours, weeks, or perhaps even months, building that brilliant 20 page whitepaper.
You have researched thoroughly, the writing is impeccable, the design is brilliant, and you just know that everyone is going to hang on every word. But,
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Are your ducks in a row when it comes to giving your buyers the information they need?
With multiple factors addressing each purchasing decision, it is important that the content you build align with where your buyer is in their purchasing process.
You know, the classic stuff of consumer behavior. If you are a seasoned marketer, this is old news.
But, if you are like most of us, a reminder of what our buyers go through when making a purchase decision never hurts. Especially when it includes an easier way to remember the stages of the buying cycle.
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Taken from Jim Kobs’ classic Direct Marketing guide, Profitable Direct Marketing, this comprehensive list explores “the classics” in direct marketing offers. Some of the values may be a bit outdated – what do you use for creating offers?
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In today’s era of marketing message onslaught, marketers are searching for ways to get through the clutter. Using messages that are relevant to the prospect is not a new, secret love potion. However, few marketers have mastered offer testing and personalization strategies as part of their effort to initiate more responses and grow their prospect funnel.
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We talked about the importance of landing pages in our blog, The Secret to Increasing Your Response Rate. So you now know what a landing page is, but do you know how to make it get results?
The Data Marketing Research Group, states that “The Offer can account for 25% or more of the impact on results. Of all impact that marketers can control and apply to improving marketing response, two factors combined account for 80 percent or more of that impact – targeting the right audience and The Offer.”
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