Offer Strategy


How We Used Account Based Marketing To Land 1O Fortune 5OO Meetings

1O meetings, with senior decision makers from Fortune 5OO accounts. PayPal. Suntrust Mortgage. Nationwide. Staples and more. All from 4 emails, a few banner ads (and a little bit of magic). Want to know exactly how we did it? Strap…

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The Optimal Length of Marketing Pieces

How long do you have before you lose your buyer’s attention? You may spend hours, weeks, or perhaps even months, building that brilliant 20 page whitepaper. You have researched thoroughly, the writing is impeccable, the design is brilliant, and you…

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How to Align Content to Your Buyer’s Needs

Are your ducks in a row when it comes to giving your buyers the information they need? With multiple factors addressing each purchasing decision, it is important that the content you build align with where your buyer is in their…

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99 Proven Direct Response Offers

Taken from Jim Kobs’ classic Direct Marketing guide, Profitable Direct Marketing, this comprehensive list explores “the classics” in direct marketing offers. Some of the values may be a bit outdated – what do you use for creating offers? Basic Offers…

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How You Can Sell Almost Anything

We talked about the importance of landing pages in our blog, The Secret to Increasing Your Response Rate. So you now know what a landing page is, but do you know how to make it get results? The Data Marketing…

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Ruby Slippers: The Wizard of Offers…Click, Click

White papers, case studies, podcasts…oh my! So many to choose from, so little time. Problem: The yellow brick road is a dead end a.k.a your marketing offers are not bringing you any responses. There are numerous marketing offers used to…

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