boy-blog-image

How to (Re)Launch a Newsletter: 12 Step Program [3 of 4]

Your very first newsletter, whether totally new or after a year of absence, is tricky. As we mentioned before in Part 1 (Building the game plan for your Newsletter) and Part 2 (Building the proper foundation) of How to (Re)Launch…

Read More »
boy-blog-image

How to (Re)Launch a Newsletter: 12 Step Program [2 of 4]

Your company’s newsletter can be a powerful way to nurture existing and potential customers into thinking about your offering more frequently; and, when used to provide value for the customer (not just a laundry list of all the new latest…

Read More »
boy-blog-image

How to (Re)Launch a Newsletter: 12 Step Program [1 of 4]

Looking for an outlet to communicate all of the great things that are happening at your company? Or looking to revive an old newsletter? We have 12 steps to get you back in the nurturing game. Step 1: Admitting that…

Read More »

Why I Fired My Marketing Agency – A Rebuttal [Opinion]

Perhaps you have read the recent article from Hubspot entitled, “Why I Fired My Marketing Agency”, which tells the story of a Client – Marketing Agency relationship gone sour. While I applaud the author for his use of a title…

Read More »

Four Steps to Creating Relevant Messages for Multiple Key Decision Makers

With the ability to choose between multiple products and services and easily access information for all options, we are in the Buyer’s world. Your messaging is a powerful tool which can move your product or service from an option to the option…

Read More »

How to Drive Better Lead Quality with Nurturing Content

According to Marketing Sherpa’s annual B2B Marketing Benchmark Survey, the majority of Marketers surveyed are finding their sales process to range from over one month to a year. Compound this with the fact that buyers are engaging with sales people…

Read More »

The Five Roles of Marketing in Account Based Marketing

Your sales cycles are long, relationships with a few key accounts is critical, Marketing and Sales work closely together, and you are looking to grow business. You might just qualify for an Account Based Marketing approach to Demand Generation. Definition:…

Read More »

The Optimal Length of Marketing Pieces

How long do you have before you lose your buyer’s attention? You may spend hours, weeks, or perhaps even months, building that brilliant 20 page whitepaper. You have researched thoroughly, the writing is impeccable, the design is brilliant, and you…

Read More »

How to Align Content to Your Buyer’s Needs

Are your ducks in a row when it comes to giving your buyers the information they need? With multiple factors addressing each purchasing decision, it is important that the content you build align with where your buyer is in their…

Read More »

How to Solve Marketers’ #1 Problem

According to Marketing Sherpa’s 2011 B2B Marketing Benchmark Report, Marketer’s #1 Problem is generating high quality leads. In a world where expectations are high, what can we do to get more leads? Is outbound the key? Is it inbound? What…

Read More »
Page 10 of 15« First...89101112...Last »
  • RECENT POSTS

  • Subscribe to more marketing insight from RC

    Get our monthly content round-up

    Return to Blog
    Let’s Get Social: