Maximize Your Total Available Market.

Just knowing how many fish are in the sea won’t help anyone catch them…and merely calculating your company’s Total Available Market (TAM) won’t help you win new customers.You must first understand the qualities and characteristics of your current best customers. Then, we’ll help you build an “Existing Customer Profile” to selectively identify, develop and custom-target your next best customer.

Determine Market Coverage with Relationship Measurements

By grading your relationship with each target in your TAM according to specific pipeline criteria, you can quickly see what actions are needed to better engage that target. Depending on where they are in your sales pipeline, these actions range from “Disqualified” (the target has a predisposition or environment that makes a sale impossible) to “Decision Makers Available” (a contact has been identified as a decision maker in the buying process), all the way up to “Customer” (the account is presently a customer).

Boost Target Response with Customized Marketing Actions

Response Capture’s pipeline methodology helps you achieve greater marketing ROI by identifying the optimal actions needed for each individual prospect. For example, the actions used to engage a “No Contacts/No Relationship” target (obtain contacts via list acquisition or contact appending, validate account and gather contact info for decision makers) vastly differ from those employed for an existing “Customer” (promote add-ons, upgrades, service contracts, etc.).

For more information regarding measuring the size of your market, or your coverage within that market, please contact us directly. Or, request a free preliminary Market Size Report to see the number of potential buyers in your market.

Within the first two months, we closed a deal that paid for the entire project and we have several other leads from the project in our current pipeline. Response Capture is a truly professional organization that delivers results.

—Connie Gougler, Director of Marketing, iovation, Inc.

Their profiling analysis helped us understand who our key customers are, how much market penetration we have, and where we should be focusing our marketing and sales efforts.

—Richard Lyford, Director of Sales, American Lighting

Quite simply – Response Capture uniquely combines database marketing expertise with the right web tools to easily dominate your world—all with a strong ROI to easily justify and exceed the costs."

—Bob Healy, Director of Business Development, Willis HRH