White papers, case studies, podcasts…oh my! So many to choose from, so little time.

Problem: The yellow brick road is a dead end a.k.a your marketing offers are not bringing you any responses.

There are numerous marketing offers used to reach an audience.

These include white papers, case studies, podcasts, videos, and brochures. Have you ever sent out a brochure and gotten zero feedback or responses? Frustrating, right? At this point you’re probably thinking, ‘what a waste of time and money’. How do you decide which format will create the best response? Well don’t worry; Eccolo Media has done that for you. Now all you need to come up with is the content. And, don’t worry about this one either, we’ll help.

Solution: Build a better road a.k.a come up with better offer that your audience can’t refuse.

According to Eccolo Media’s collateral industry study, white papers are the most “effective piece of marketing collateral”. White papers are the directions Dorothy needs to get back home. You must have the right directions though! Needs are always changing; therefore, your content should be to. Customers want to be informed and educated not just given another sales claim. The best white papers always have the reader in mind. In order to increase your results, educate your reader in a concise and informative manner. The ideal length of your white paper should be around 4-6 pages. This information should not be about your product, leave that for your brochure or data sheet. If you focus on giving the reader an education of your objectives, not only will your leads be more qualified, there will be a lot more of them…yes, folks abundant qualified sales leads.

Ultimately, it may depend on your content but if done right, white papers are the best way to attract more leads and to bring Dorothy home!

For more information go to:

B2B Magzine

Eccolo Media