Strategies, tactics and tools for performance focused marketing leaders.
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The Rise of Metrics Based Marketing |
The idea of using metrics to assess ROI of marketing efforts has become easier, faster and cheaper than ever before. Learn how metrics based marketing is trending upward and is here to stay. |
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To Tweet or Not to Tweet |
As the popularity of Twitter continues to rise rapidly, learn how companies are using Twitter as a brand monitoring tool and as a way to create marketing outreach. This piece explores some best practices for how to build followers, what applications to use and when to send out your tweets. |
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