Tag Archives: Targeting

Five Questions for Defining Your Target Market Personas

Who is your ideal customer? Like perfectly functioning gears, the best match between you and your clients will help to keep you riding smoothly and foster mutually beneficial relationships. But, isn’t that question a bit ambiguous and hard to answer…

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Your Marketing: Building Trust OR Creating Doubt?

I received a door knob flier the other day from a coworker. A window company was soliciting his neighborhood for window replacement. Aesthetically, the ad is a very nice professionally produced promotional piece—a 6”x12”double-sided full color ad on card stock. The…

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